4 Tips for XCHANGE Vendors To Prep For Black Friday
- by Xchange Admin
- Marketing
Black Friday is just a few weeks away! During this two-week period, sales can spike by 100% or more, which can make or break your year. To capitalize on this opportunity, ensure you have enough codes loaded to meet peak demand. Double-check that your promotions are set with the correct dates and prices. There’s nothing worse than discovering a mistake after many sales have been made. Here are some other key reminders to help you maximize this period.
1. PROMO MATRIX V2 | POWERFUL NEW ANALYTICAL FEATURES
The new Promo Matrix enables swift analysis of your Promotions. Resellers are ranked based on their purchases, and top resellers can be grouped according to their product preferences and sales levels. This allows for targeted promos to maximize returns. You can also compare different date ranges and export graphs for reporting purposes.
2. PROMO CSV IMPORT | PREPARE IN EXCEL AND IMPORT INTO XCHANGE
To streamline the creation of Promotions, we’ve introduced a CSV import feature. With this, you can set up a Promotion, prepare the details in Excel (including XCHANGE SKU, Dealer Price, Street Price, and COST), save it as a CSV file, and then import it directly into the Promotion. This powerful tool will save you and your team countless hours.
3. BE EXCLUSIVE | LESS IS A LOT MORE
The most effective promotion is an Exclusive, i.e. assigned to a single, engaged Reseller. The key is engagement—they advertise, display across social media platforms, email and message customers, and feature the Promo on the website's welcome page. Effective communication, thorough planning, and active engagement lead to promotional success.
4. BE SELECTIVE | DON'T OVERWHELM THE RESELLERS
During the Black Friday period, Resellers have access to over 900 promotions. To help them effectively advertise your promo, it’s crucial to provide a manageable number of products. Asking resellers to promote all 97 of your products can be overwhelming, leading them to either curate selectively or, worse, ignore your offer entirely. Remember, less is more.
If you're a music software developer who wants to gain access to the XCHANGE reseller network to sell your products, sign up today.
We offer FREE training and reseller advice to make the most of your free XCHANGE account.
To streamline the creation of Promotions, we’ve introduced a CSV import feature. With this, you can set up a Promotion, prepare the details in Excel (including XCHANGE SKU, Dealer Price, Street Price, and COST), save it as a CSV file, and then import it directly into the Promotion. This powerful tool will save you and your team countless hours.
3. BE EXCLUSIVE | LESS IS A LOT MORE
The most effective promotion is an Exclusive, i.e. assigned to a single, engaged Reseller. The key is engagement—they advertise, display across social media platforms, email and message customers, and feature the Promo on the website's welcome page. Effective communication, thorough planning, and active engagement lead to promotional success.
4. BE SELECTIVE | DON'T OVERWHELM THE RESELLERS
During the Black Friday period, Resellers have access to over 900 promotions. To help them effectively advertise your promo, it’s crucial to provide a manageable number of products. Asking resellers to promote all 97 of your products can be overwhelming, leading them to either curate selectively or, worse, ignore your offer entirely. Remember, less is more.
If you're a music software developer who wants to gain access to the XCHANGE reseller network to sell your products, sign up today.
We offer FREE training and reseller advice to make the most of your free XCHANGE account.
During the Black Friday period, Resellers have access to over 900 promotions. To help them effectively advertise your promo, it’s crucial to provide a manageable number of products. Asking resellers to promote all 97 of your products can be overwhelming, leading them to either curate selectively or, worse, ignore your offer entirely. Remember, less is more.
If you're a music software developer who wants to gain access to the XCHANGE reseller network to sell your products, sign up today.
We offer FREE training and reseller advice to make the most of your free XCHANGE account.
We offer FREE training and reseller advice to make the most of your free XCHANGE account.